Personal information means information about identifiable individuals and includes an individual’s name, gender, income, age, home address or phone number. Personal information does not include business information, such as an individual’s business address and telephone number. Business information is not covered by privacy legislation.
Collecting personal information
We collect personal information for the following limited purposes:
- to communicate with individuals;
- to assist in understanding individuals’ needs and preferences and to adjust our products and services accordingly; and
- to conduct, process and complete transactions with customers.
The collection of personal information is limited to only that which is necessary for these purposes. In some circumstances, we may share your personal information with other entities within Pemberton Group itself and our professional advisors in order to process and complete transactions with customers. In addition, in the event of the sale of any entity within Pemberton Group, personal information may be one of the transferred business assets. We do not use personal information to sell to direct marketing agencies.
Together with our service providers, we do collect basic information regarding the use of our website, which is collected automatically – i.e.: not by registration or the completion of any online survey, form or questionnaire. This type of non-identifiable information may include the amount of traffic visiting the site, the Internet Protocol address of visitors, which web pages are visited and for how long, the type of internet browser being used, the type of computer operating system being used and the domain name of the website from which a link is made to our website, if applicable. This non-identifiable information collection is used to help Pemberton better understand evolving market trends and patterns that in turn allows us to monitor and improve the quality of our website experience.
Consent for the collection of personal information
Should you wish to learn more about the collection and use of information by third parties for customized advertising purposes, or if you would like to opt out of certain third-party cookies and make selections about what online advertisements you want to receive, you can visit the Digital Advertising Alliance website at http://www.digitaladvertisingalliance.org/ or http://www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at http://www.youradchoices.ca/choices.
You may also be able to opt out of customized Google Display Network ads by visiting the Ads Preferences Manager http://www.google.com/ads/preferences/ and the Google Analytics Opt-out Browser Add-on http://www.google.ca/ads/preferences/plugin/.
Your continued use of the Pemberton website without opting out signifies that you understand and agree to data collection, to providing you with remarketing ads using GA and cookies from other third parties based on your prior visits to our website, and other websites elsewhere on the Internet.
The protection of personal information
To ensure the security of our customers’ personal information:
- we have designated an information officer to be responsible for the care and control of personal information;
- we restrict the collection of personal information to that required for the purposes noted above; and
- we destroy personal information when it is no longer required for the purposes noted above.
Although we take great care in protecting the security of personal information stored in our databases, information transmitted over the internet can be intercepted by unauthorized parties. Pemberton Group does not assume any liability for any unauthorized use or interception of personal information over the internet by third parties. In addition, we do not assume liability for any unauthorized use of personal information collected by third parties with websites that are the current or future subject of a link from our website.
When personal information must be disclosed
We only knowingly disclose personal information after receiving your consent to do so or under limited circumstances specifically described above as to when personal information is collected. There are some limited instances where we are obliged to disclose personal information without your consent. These instances are extremely rare and include the following:
- where the information is known to the public; and
- where disclosure is required by law or by order of a tribunal;
In such circumstances, we will not disclose more information than is required.
Questions or Comments
Should you have any questions or comments about our privacy practices, we invite you to notify us at firstname.lastname@example.org
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